Our Story
In 2007, Frost Financial Planning began trading with a vision to offer clients strategic financial advice – financial planning in the true sense. Clients would pay professional fees rather than commissions. Financial products, if they were required at all, were to be secondary considerations.
As part of building the business, David had to give thought to which clients would benefit from this approach. The clients identified were:
- People wanting to build wealth to achieve financial security
- People planning for or already enjoying, retirement
- People operating their own super funds – Self-Managed Super Fund Trustees, and
- Business owners
Along the way, the world went through the Global Financial Crisis. Things started going wrong in 2008 and the pain lasted for four years. Our office played a vital role in guiding our clients through this difficult period and demonstrated the value of our services.
AMP and major banks dominated the financial planning industry, using their networks of planners to distribute their financial products. Until the 2017 Royal Commission into Misconduct in the Banking, Superannuation and Financial Services Industry - which changed everything.
By mid-2022, AMP and the big four banks (and others) have paid out hundreds of millions of dollars in compensation to customers. The banks have largely departed financial planning, and AMP’s share price fell from a high of $14 to below $1.
While all that was going on, Frost Financial Planning was and still is, providing strategic financial advice to our clients – a professional approach that has clearly stood the test of time.