In 2007, Frost Financial Planning began trading with a vision to offer clients strategic financial advice – financial planning in the true sense. Clients would pay professional fees rather than commissions. Financial products, if they were required at all, were to be secondary considerations.
As part of building the business, David had to give thought to which clients would benefit from this approach. The clients identified were:
Along the way, the world went through the Global Financial Crisis. Things started going wrong in 2008 and the pain lasted for four years. Our office played a vital role in guiding our clients through this difficult period and demonstrated the value of our services.
AMP and major banks dominated the financial planning industry, using their networks of planners to distribute their financial products. Until the 2017 Royal Commission into Misconduct in the Banking, Superannuation and Financial Services Industry - which changed everything.
By mid-2022, AMP and the big four banks (and others) have paid out hundreds of millions of dollars in compensation to customers. The banks have largely departed financial planning, and AMP’s share price fell from a high of $14 to below $1.
While all that was going on, Frost Financial Planning was and still is, providing strategic financial advice to our clients – a professional approach that has clearly stood the test of time.
David Smith (Adviser, Proprietor)
Adv Dip FS(FP), SSA. SMSF Specialist Advisor™ GAICD
Our founder, David, gained his financial planning qualification in 2002 and now specialises in advising business owners, SMSF trustees, pre‐retirees and retirees. David is:
Aayush Sharma (Adviser)
B Accounting (Financial Planning)
Prior to joining Frost FP in 2021 Aayush completed his Bachelor of Accounting with a major in Financial Planning at Western Sydney University and worked for a private financial planning practice in Sydney. Hailing originally from the north of India, Aayush speaks English, Punjabi, Urdu and Hindi.
He is one of the new generations of financial planners – degree-qualified, multi-lingual with a professional mindset and committed to professional conduct.